Free tool for therapists

Are you losing new clients to practices that rank higher on Google Maps?

See which practices outrank you in each part of town, and why.

  • Free, no card
  • Under 4 minutes
  • No login, no sales pitch

Sample report

“therapist near me”

60/ 100

Top 3 in 9 of 25 zones. #2 of 5 nearby practices.

Sample report · 25 points across your area · 4 search terms

The local search reality

Someone is searching “therapist near me” right now.

What you see on Google is not what they see.

  1. 1

    You do not know where you really rank.

    Google personalizes results by location and history. What looks like first place to you may not show up at all for someone three neighborhoods over.

  2. 2

    You can be top 3 in one neighborhood and missing in the next.

    Map rankings shift block by block. The areas where your ideal clients live may never see you, and a single ranking number cannot tell you which.

  3. 3

    You cannot see which practice is getting those inquiries.

    Where you are not showing up, another practice is. Until you see their names beside yours, it is hard to know who is being found first, or why.

therapist near me

  1. Cedar Path Counseling

    4.9 ★★★★★ (212)

    Counselor · 0.8 mi · Open now

  2. Northside Therapy Collective

    4.8 ★★★★★ (164)

    Mental health service · 1.3 mi · Open now

  3. Willow Lane Psychology

    4.7 ★★★★★ (129)

    Psychologist · 1.9 mi · Open now

The lower a practice sits in the map pack, the fewer people contact it.

Why it matters

The map pack is where many new clients first choose.

  • 3Results

    Google Maps shows three practices in the map pack. If you are not one of them, many people searching simply will not see you.

  • DirectTo your phone

    People can call, message or get directions straight from the map, often before they ever open a website.

  • #1The top spot

    The first result tends to get a clearly larger share of attention than the ones below it, and far more than a practice outside the pack.

We have left out percentages on purpose. Published figures for how people use the map pack vary by study and method, and we would rather give you guidance than a number we cannot stand behind. The three-result pack is how Google Maps displays local results for most searches.

What is in your report

4 things your report shows you

A clear picture of your Google Maps visibility across your whole area, with a short list of what to fix first.

Local Map Assessment · sample report

A Visibility map

Zone B3: you rank #2 here. Ahead of you: Cedar Path Counseling (#1).

B Practices outranking you

  1. 1

    Cedar Path Counseling

    Top 3 in 17 of 25 zones
    90
  2. 2

    You

    Top 3 in 9 of 25 zones
    60
  3. 3

    Northside Therapy Collective

    Top 3 in 6 of 25 zones
    52
  4. 4

    Willow Lane Psychology

    Top 3 in 2 of 25 zones
    34
  5. 5

    Harbor Street Therapy

    Top 3 in 1 of 25 zones
    17

C Where the gaps are

MeasureYouTop competitorsGap
Google reviewsFewer reviews can make a practice feel less established to someone comparing options.38142-104
Avg ratingPeople often scan ratings before they read a single name.4.74.9-0.2
GBP photosA fuller gallery helps someone picture the room before they book.1246-34
Days since last reviewA recent review tells Google, and people, that the practice is active.716+65
Days since last postA quiet profile can read as a practice that is not taking clients.1909+181

D Why other practices are getting found first

  • The top practices have around four times as many Google reviews as you, and they add new ones most weeks.
  • Your profile lists fewer services and specialties than theirs, so Google has less to match to what people search.
  • Their photos, posts and answers were updated this month. Yours were last touched months ago.

E Your action plan

  1. 1Ask recent clients for a review with one short, ethical message, and aim for two a month.
  2. 2Add your main specialties, services and session types to your Google Business Profile.
  3. 3Upload 10 new photos of your space and team, and post an update once a month.

Want help with this?

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  1. 01

    Visibility map

    A color-coded grid of 25 points across your area, so you can see where you show up and where you do not.

  2. 02

    Practices outranking you

    The names of the practices that appear above you in each zone, for each of four search terms people use to find a therapist.

  3. 03

    Gap analysis

    Your Google Business Profile beside the practices ahead of you: reviews, rating, photos and how recently you were active.

  4. 04

    A ranked action plan

    A short list of fixes in order of impact, so you know what to do first. No 30 page document.

  5. Get my free assessment

How it works

Three steps. Under 4 minutes.

  1. 1

    Find your practice

    Type your practice name and city. We find your Google Business Profile for you. No login, no setup.

  2. 2

    We check 25 points around you

    We look at Google Maps from 25 spots across your area, for four search terms people use to find a therapist.

  3. 3

    Get your report

    The map, the practices outranking you, the gaps and a short action plan, ready in minutes.

Frequently asked questions

Right now, someone nearby may be booking with another practice.

It is worth knowing where you stand, and what would change it. Your report is free and takes under 4 minutes.

  • Free, no card
  • Under 4 minutes
  • No login, no sales pitch