Therapist Directories: Where Your Practice Should Be Listed (2026 Guide)
A plain-English guide for US therapists and psychologists deciding which directories are worth joining, what they cost, and where to start. Every price here was read on the directory's own site, and where we could not read it we say so.
Directories, your website and Google: three jobs
Most people who find a therapist online meet you in one of three places. They see a listing in a directory, they find your own website, or they see your Google Business Profile on the map. Each does a different job, and none of them replaces the others.
- A directory is where people compare. Someone browses several therapists side by side, filtered by location, specialty or insurance. You are one profile among many, so a clear, warm profile matters more than anything clever.
- Your website is where people decide. It is the one place you control completely. A client who liked your profile will usually look you up, and your site is what they find. See what a therapist website needs.
- Your Google Business Profile is where people nearby find you. It is what appears when someone searches for a therapist in your area. Our Google Business Profile checklist is free.
They work best together. A directory profile that links to your website, matches your Google listing and tells the same story builds trust. One that contradicts the others loses it. The rest of this guide helps you pick which directories deserve your time and money, and which can wait.
A note on how we wrote this: we read each directory's own site before writing about it, we mark the date we checked, and we have no affiliate links. If a price could not be confirmed, we send you to the directory to check it rather than guess.
Psychology Today
Psychology Today is the directory most therapists think of first, and for many it is still where a first inquiry comes from. It is also the one where results vary the most. Some therapists describe a steady trickle of calls, and others say it has slowed. The honest answer is to count what yours sends. Our honest profile tips cover that in more depth.
- Cost. Check current pricing on their site. We could not load Psychology Today's provider pricing page during research (it was not available from our connection), so we are not going to quote a figure we have not seen. Check the monthly price and any free trial before you sign up.
- How search ranking works. We could not verify how Psychology Today orders results inside its search, so we will not guess. Their help pages are the place to check. What you control is the quality and completeness of your profile.
- What gets calls. Profiles tend to work when they are specific, warm and complete. Say who you help in plain words, name your specialties, state your fees and whether you take insurance, add a real photo, and write the opening paragraph the way you would talk to a new client. Keep availability current, and link to your own website.
Zencare
Zencare is known for short video introductions, so a client can hear you before they reach out, and for being selective about who it lists. We could not load Zencare's site during research (it blocked automated access), so we have not verified how its application and review work, or what it costs. Please read their therapist page directly before deciding: zencare.co/for-therapists.
- Cost. Check current pricing on their site.
- How vetting and video work. Check Zencare's own description of how they review therapists and how the video introduction is made. We would rather send you to the source than describe it secondhand.
- Who it suits. A therapist who is comfortable on camera, who sees mostly self-pay clients, and who wants a more curated listing than a large open directory. That is our reading of the format, not a claim from Zencare.
- Pros. A video lets a client hear your voice and get a feel for you before an inquiry. A curated listing can feel more trustworthy to clients.
- Cons. A video takes real effort and not everyone wants to be on camera. A selective directory may not accept every applicant. And we could not confirm the price, so ask what it costs before you commit.
Compare every directory
Prices and terms were read on each directory’s own site on October 26, 2026. They change, so confirm before you pay. Use the buttons to show one type at a time. Links open the directory’s official site.
We could not verify some pieces during research, because the sites blocked automated access or did not publish the figure. Those cells say "Check current pricing on their site". We will update them when we can read the pages.
| Directory | Cost | Free option or trial | Vetting | Best for | Insurance or self-pay |
|---|---|---|---|---|---|
| Psychology TodayLast checked: Oct 26, 2026 (partly unverified) | Check current pricing on their site | Check their site | Check their site | Most new and established practices, alongside a site of your own | Both |
| ZencareLast checked: Oct 26, 2026 (partly unverified) | Check current pricing on their site | Check their site | Check their site | Therapists comfortable introducing themselves on video | Not stated |
| GoodTherapyLast checked: Oct 26, 2026 | Basic listing $30.95 a month; Pro $40.95 a month. The page does not say whether that is monthly or annual billing. Group practices get 25% off. | No free trial stated | Peer-reviewed online application, reviewed within one business day | Therapists who want continuing education bundled with a listing (Pro) | Not stated |
| TherapyDenLast checked: Oct 26, 2026 (partly unverified) | Check current pricing on their site | Check their site | Check their site | Practices that want to be listed as inclusive and affirming | Not stated |
| Therapist.comLast checked: Oct 26, 2026 | $0 for 90 days, then $12.99 a month. No contract; you can cancel or hide your profile at any time. | 90 days free | Not stated | A low-cost extra listing | Not stated |
| Mental Health MatchLast checked: Oct 26, 2026 | Check current pricing on their site | 60 days free, as the site states | Your state license is verified before your profile goes live | Practices taking both insurance and self-pay clients | Both |
| Psychology.com (replaces the Choosing Therapy directory)Last checked: Oct 26, 2026 | $49 a month or $490 a year. A founding rate of $35 a month or $350 a year was offered before October 31, 2026. | 30 days free | NPI and state board verification. The panel is capped at 25 therapists per specialty per metro area. | Therapists who were listed on Choosing Therapy | Not stated |
| Open Path CollectiveLast checked: Oct 26, 2026 | No fees for therapists, as the site states. You agree to keep at least one low-fee slot, and session fees are capped at $40 to $70 (individual) and $40 to $80 (couples and family). | Not applicable | Application with documents. Open to full, provisional and pre-licensed therapists with a master's degree, and to student interns. | Therapists who want to offer sliding-scale sessions on purpose | Self-pay |
| HeadwayLast checked: Oct 26, 2026 | Free to join, as the site states. Session rates are not published. | Not applicable | Insurance credentialing, which Headway says can take as few as 30 days. You sign a Provider Agreement and can end it at any time. | Solo practitioners and groups who want to accept insurance without doing the billing | Insurance |
| AlmaLast checked: Oct 26, 2026 | $95 a month, billed $1,140 a year (the monthly-billing price was not confirmed). The fee applies whether or not you have clients. | None published | Fully licensed clinicians only. You are credentialed under Alma's Tax ID with at least one of Aetna, Cigna or Optum, in 45 days or less per the site. | Clinicians who want insurance and cash-pay clients side by side | Insurance |
| Grow TherapyLast checked: Oct 26, 2026 | Whether there is a fee is not stated on the page. Check current pricing on their site. | Not stated | Active, unrestricted license and your own malpractice insurance. You join as an independent contractor. | Clinicians who want fast insurance credentialing | Insurance |
| RulaLast checked: Oct 26, 2026 | Free to join and use, as the site states. Session rates are not published. | Not applicable | LMFT, LCSW, LPCC or licensed psychologist, with an NPI. Telehealth is required. Credentialing in under 30 days per the site. | Licensed clinicians happy to see clients by telehealth | Insurance |
| Inclusive TherapistsLast checked: Oct 26, 2026 | Simple $22 a month billed annually ($29 monthly); Rise (3 profiles) $42 a month billed annually ($56 monthly); Expand (7 profiles) $89 a month billed annually ($119 monthly). Some discounts apply. | 90 days free, cancel any time | Required. Applicants answer questions on identity, positionality and values and read three documents first. | Clinicians committed to racial, 2SLGBTQIA+, neurodivergence and disability justice | Not stated |
| Therapy for Black GirlsLast checked: Oct 26, 2026 | $25 a month or $300 a year. Group practices: $25 a month per therapist. | Free trial, no card required (length not stated) | The site says therapists are vetted but does not publish the steps | Clinicians who serve Black women and girls | Not stated |
| Latinx TherapyLast checked: Oct 26, 2026 | Solo Basic $10 a month; Solo Standard $23 a month; Solo Premium $223 a year; Group Basic $25 a month for up to 3 therapists. The terms say there are no refunds while a profile is active. | None stated | Profiles are listed within 2 to 5 business days. Listings must show commitment to cultural humility, trauma-informed care and social justice, and Latinx Therapy can deny or remove a listing. | Clinicians who serve Latinx clients, including Spanish-speaking clinicians | Not stated |
| Asian Mental Health CollectiveLast checked: Oct 26, 2026 (partly unverified) | Check current pricing on their site | Check their site | Check their site | Clinicians who serve Asian and Asian American clients | Not stated |
| National Queer and Trans Therapists of Color Network (NQTTCN)Last checked: Oct 26, 2026 | Not published on the site. Check current pricing on their site. | Not stated | Application. Open to queer and trans therapists of color (licensed, pre-licensed or certified). | Queer and trans therapists of color | Not stated |
| LGBTQ+ Healthcare DirectoryLast checked: Oct 26, 2026 | The site describes itself as a free resource. We did not confirm what a clinician pays to list. | Not applicable | Profiles are not individually screened or verified, as the site states | A broad LGBTQ+ affirming listing. It covers all of health care, not only therapy. | Not stated |
| Gaylesta (San Francisco Bay Area)Last checked: Oct 26, 2026 | Licensed membership starts at $55 a year. The level that includes a directory listing costs more. Check their membership page for current figures. | Not stated | Not stated | LGBTQ+ affirming clinicians in the Bay Area | Not stated |
| Neurodivergent Insights directoryLast checked: Oct 26, 2026 | Open to members of its clinical community only: $1,000, $1,300 or $1,600 a year on a sliding scale. | None stated | Enrollment is by application. The next window listed is January 11 to 15, 2027. | Neurodiversity-affirming clinicians who want the training and community too | Not stated |
| APA Psychologist LocatorLast checked: Oct 26, 2026 | No listing fee is stated, but you must be an APA member first. Check current dues on the APA site. | Not applicable | Licensed APA members only, signed up with your APA email | Licensed psychologists who are APA members | Not stated |
| AAMFT TherapistLocatorLast checked: Oct 26, 2026 (partly unverified) | Professional membership is $216 a year in the US, per the AAMFT join page. Check their site for the locator listing rules. | Not applicable | The terms say the locator is not a credential check and that AAMFT does not warrant the competence of listed therapists. | Marriage and family therapists who are AAMFT members | Not stated |
| EMDRIA Find an EMDR TherapistLast checked: Oct 26, 2026 | A members-only benefit of Full membership, $180 a year ($135 for the discounted rate). No separate listing fee is stated. | Not applicable | Full membership requires a license and EMDRIA-approved Basic Training. EMDRIA does not warrant the competence of listed therapists. | EMDR-trained clinicians | Not stated |
| Gottman Referral NetworkLast checked: Oct 26, 2026 | $50 a month (Level 2 or 3) or $30 a month (Certified Gottman Therapists). Annual plans save 10%. No long-term contract; cancel any time. | None stated | Level 1 and Level 2 Gottman training, a mental health degree, a license, and liability insurance of $1M/$3M or more | Couples therapists trained in the Gottman Method | Not stated |
| IOCDF Resource DirectoryLast checked: Oct 26, 2026 | Requires IOCDF Professional membership, $150 a year ($50 for students and trainees). The listing is a membership benefit. | Not applicable | Each listing is reviewed by staff before it goes live. The site gives two different review times (3 and 5 to 7 business days). | Clinicians who treat OCD and related conditions | Not stated |
| Postpartum Support International (PSI) directoryLast checked: Oct 26, 2026 (partly unverified) | Check current pricing on their site | Check their site | Good standing with your state or province and specialized training in perinatal mental health | Clinicians who treat perinatal mood and anxiety conditions | Not stated |
| ADAA Find Your TherapistLast checked: Oct 26, 2026 (partly unverified) | Listing goes with ADAA professional membership. Check current membership pricing on their site. | Check their site | Each listed provider holds a valid clinical license, as the directory states | Licensed clinicians who treat anxiety and depression | Both |
| Google Business ProfileLast checked: Oct 26, 2026 | Free | Not applicable | Verification by phone or text, email, video call or mail, chosen by Google. A practice with no public office can use a service-area profile and hide its address. | Every practice with a location clients can visit, or that travels to clients | Both |
| Apple Business (formerly Apple Business Connect)Last checked: Oct 26, 2026 | Free to get started | Not applicable | You verify the location and send it to Apple for review | Showing correct details in Apple Maps and Siri | Both |
| Bing Places for BusinessLast checked: Oct 26, 2026 | Free | Not applicable | Bing checks your details against other sites. You can import your Google listing. | A quick, free extra listing | Both |
| HealthgradesLast checked: Oct 26, 2026 (partly unverified) | Check current pricing on their site | Check their site | Check their site | Practices that also want visibility among medical providers | Not stated |
| ZocdocLast checked: Oct 26, 2026 (partly unverified) | Pricing is not published on the site. Check current pricing with Zocdoc. | None stated | Sign-up with a work email. The steps after that are not described. | Practices that want online booking and have the time to manage it | Not stated |
| YelpLast checked: Oct 26, 2026 | Claiming your page is free. Paid options: Yelp Ads from $150 a month, Upgrade Package $180 a month, Ads plus Upgrade from $270 a month. | Cancel any time on paid plans | A code by email, text or phone call. A page you have not logged in to for 90 days can show as unclaimed again. | Claiming your page so the details are right, without paying | Not stated |
The directories by type
Major general directories
These are the broad directories anyone can search. They suit most practices, and you can be on several at once. Prices run from free (Open Path, with its sliding-scale commitment) to a monthly fee, and a few have free trials. Start with one or two, and keep the ones that send inquiries. One change to know about: the Choosing Therapy directory is closing on October 31, 2026, according to Psychology.com's own migration page, and Psychology.com is its successor. We could not confirm the closure on Choosing Therapy's own client-facing page, so check before you rely on it.
Monarch by SimplePractice: we could not confirm that Monarch is still offered as a separate directory. Its page now redirects to a general marketing page, so check SimplePractice's current site before planning around it.
Insurance platforms with directories
Headway, Alma, Grow Therapy and Rula are networks that credential you with insurers and send you clients, and they also show public profiles. They are not directories in the usual sense: you accept their terms and rates in return for insurance billing handled for you. Most say joining is free (Alma charges a monthly fee), but none publishes session rates on its site, so ask for your rate by license type and state before you sign. If you only see self-pay clients, these are not for you.
Identity and community directories
Identity and community directories help clients find a therapist who shares part of their background or who has made a stated commitment to serve their community. Many ask you to apply, answer questions about your values, or accept their standards, and some remove listings that do not meet them. Join only the ones that are true for you and your work, and read the terms first. A few have group pricing, which adds up fast if you list several clinicians.
Specialty and professional directories
These are run by professional bodies and specialty groups, and most require membership, training or certification first. That keeps the listings narrow, which is the point: a client searching for an EMDR therapist or a Gottman-trained couples therapist is already looking for exactly that. If you already belong to one of these organizations, ask whether a listing is included. If you do not, the membership cost is the real price of the listing.
Local and search listings
Google Business Profile, Apple Business, Bing Places, Healthgrades, Zocdoc and Yelp are about being found by location. Google Business Profile, Apple Business and Bing Places are free, and all three are worth an hour of your time. Make your name, address and phone match everywhere. Zocdoc and Yelp can cost money, and Healthgrades we could not verify, so treat those as optional and check pricing first. If you have no public office, Google lets you hide your address and list a service area instead.
Free: the Google Business Profile Checklist.
Where to start, by practice stage
There is no single right set. These are sensible starting points for five common situations. Pick the row that sounds most like you, and treat the rest as options.
A brand-new solo practice
- Google Business Profile. Free, and it is how people nearby find you.
- Psychology Today. Many therapists still get inquiries from it. Check the current price before you join.
- One identity or specialty directory that is true for you. A narrow listing puts you in front of the exact client you want.
- Open Path Collective. No fees, and useful if you want a few sliding-scale slots to fill early.
Join fewer, and fill each profile in properly. You can add more once you know which one sends inquiries.
An established private-pay practice
- Your own website and Google Business Profile. Keep these strong before spending more on directories.
- Psychology Today, if it sends you inquiries. Keep it if your tracking says it earns its cost.
- Zencare or a specialty directory. Worth a look if you want a more curated listing.
Review each paid listing once a year against the inquiries it sent. Drop the ones that send none.
An insurance-based practice
- Headway, Alma, Grow Therapy or Rula. They handle credentialing and billing. Compare per-session rates and terms before you choose.
- Google Business Profile. People search by location whatever the payer.
- Psychology Today. Clients can look for therapists who take their insurance.
Rates are not published on these sites, so ask each for your rate by license type and state. Alma has a monthly fee that applies whether or not you have clients.
A group practice
- Google Business Profile for the practice, and one for each clinician where allowed. Google has rules about practitioner and organization listings. Read them before you create several.
- Group plans where offered. GoodTherapy lists a 25% group discount, and Therapy for Black Girls and Latinx Therapy list group pricing.
- Insurance platforms with group onboarding. Headway describes options for small and large groups on its site.
Costs multiply by the number of clinicians. Start with a few directories for a few clinicians, and expand only what works.
A niche specialty
- The specialty body's locator. EMDRIA, the Gottman Referral Network, IOCDF, Postpartum Support International and ADAA are built for exactly this client.
- An identity or community directory, if it applies. It puts you in front of clients who already share your focus.
- Psychology Today with your specialty filled in properly. A specific profile helps clients searching broadly.
Check what membership costs for the locator you want, because that is the real cost of the listing.
Free: The 2027 Full-Caseload Plan, a four-week plan to turn visitors into booked clients.
Profile best practices for every directory
These habits carry across every directory, and they matter more than which ones you pick.
- Use the same name, address and phone number everywhere. Your directories, your Google Business Profile and your website should match exactly. Small differences confuse clients and search engines.
- Link back to your own website. Every profile should point to it, so a client who likes your listing can learn more.
- Use a real, recent photo. A warm, clear headshot, not a logo or a heavily edited image.
- Say your specialties clearly. Name who you help and what you treat, in words a new client would use.
- State fees and insurance plainly. If you are out of network or self-pay, say so. Our free Good Faith Estimate tool can help.
- Keep availability current. A profile that says you are open when you are full wastes a client's time. Update it, or pause the listing.
- Keep it ethical. Do not use client testimonials or promise outcomes, and check your state licensing board's advertising rules before you publish. Rules differ by state and license.
How to tell which directory actually sends clients
You cannot decide well without a few numbers, and they take minutes to collect.
- Ask at intake. Add one question to your inquiry or intake form: "How did you hear about me?" with a short list (each directory you use, Google, a referral, other). Ask it on the first call too.
- Use a different link on each profile. Add a tag to the website address you put on each profile, such as ?utm_source=psychologytoday. Your website analytics will show which profile sent each visit.
- Write down what each listing costs. At the end of each quarter, compare cost against inquiries and against clients who booked. One client who stays a year is worth more than ten inquiries that go nowhere.
- Decide in advance. Pick a rule, such as "if a paid directory sends no booked clients in six months, I cancel." That keeps decisions calm.
Do this for a few months before you add or drop anything. If you are not sure where you show up on the map, our free Local Map Assessment is a good first check.
Free tool
Where do you show up on the map?
See how your practice ranks in Google Maps across your area.
Check my map rankingWant a second pair of eyes on where your practice shows up? We can look at your listings, your website and your map presence together, and tell you honestly what would help. If you would rather keep going on your own, the checklists above are yours to use.
Book a free callFrequently asked questions
Start with your Google Business Profile, because it is free and shows you to people nearby. Then add one broad directory, such as Psychology Today, after checking the current price, and one narrow directory that is true for your work. Fill each profile in properly before adding more.
It depends on your practice and your area. Some therapists get steady inquiries from it and others say they have slowed. The only reliable answer is your own numbers: ask new clients how they found you, and compare what the listing costs with the clients it sent. We could not verify its current pricing for this guide, so check it on their site.
Not always, but a directory puts you in front of people who are comparing therapists and may never have heard of you. A website and a Google Business Profile are the foundation. A directory is an extra door. Many practices use one or two and track what they send.
Yes, and most therapists are. Read each directory's terms, because some have rules about what you may say or how you describe your work. Keep your name, address, phone number and website the same on all of them.
They show public profiles, but they work differently. You agree to their terms and rates, they credential you with insurers, and they handle billing. Most say joining is free, though Alma charges a monthly fee, and none publishes session rates on its site. Ask for your rate before you sign.
A link from a respected directory to your site may help people find you, and nobody outside Google can say how much it affects rankings. Treat a directory profile as a place clients find you, not as an SEO trick. The most reliable gains come from a clear website and a complete Google Business Profile.
There is no standard number. Compare the monthly cost with what one new client is worth to you, track the inquiries each listing sends, and set a rule for when you will drop one. Free options such as Google Business Profile, Apple Business, Bing Places and Open Path cost nothing but time.
Most professional ethics codes and many state boards advise against client testimonials in your advertising. Rules vary by state and license, so check your own board before you publish anything that quotes or promises results.
Sources
Every fact about a directory comes from that directory’s own pages, read on October 26, 2026. We use no affiliate links on this page.
Major general directories
- Psychology Today
- Zencare
- GoodTherapy
- TherapyDen
- Therapist.com
- Mental Health Match
- Psychology.com (replaces the Choosing Therapy directory)
- Open Path Collective
Insurance platforms with directories
Identity and community directories
- Inclusive Therapists
- Therapy for Black Girls
- Latinx Therapy
- Asian Mental Health Collective
- National Queer and Trans Therapists of Color Network (NQTTCN)
- LGBTQ+ Healthcare Directory
- Gaylesta (San Francisco Bay Area)
- Neurodivergent Insights directory
Specialty and professional directories
- APA Psychologist Locator
- AAMFT TherapistLocator
- EMDRIA Find an EMDR Therapist
- Gottman Referral Network
- IOCDF Resource Directory
- Postpartum Support International (PSI) directory
- ADAA Find Your Therapist
Local and search listings
- Google Business Profile
- Apple Business (formerly Apple Business Connect)
- Bing Places for Business
- Healthgrades
- Zocdoc
- Yelp
Not sure where to start?
Book a free 30-minute call. We will look at your practice and tell you honestly what would help.
