How Much Does a Therapist Website Cost in 2027? Real Prices, Compared

If you've ever asked three web designers what a website costs, you've probably heard three very different numbers. That's not because anyone is hiding something. It's because "a website" can mean a template you set up yourself on a Sunday, or a three-month custom project with a copywriter and a photographer.

So let's make it concrete. Below are the four main ways therapists get a website, with real published prices (checked on October 29, 2026), the costs that don't show up on the first quote, and a simple three-year comparison. Full disclosure: we build therapist websites too, and our own prices sit in here alongside everyone else's. We'd rather you see the whole picture and choose well than pick us by default.

The short answer, side by side

Option 1: Build it yourself

This is the cheapest way in. A builder like Squarespace or Wix charges a monthly or yearly subscription, and many plans include a free domain for the first year. Prices change often and vary by country and billing term, so check the Squarespace pricing page (opens in a new tab) for the current number. If you want a head start on layout and wording, a therapist-specific template runs about $200 to $800, according to Therapist Site Toolbox (opens in a new tab).

The real cost is your time. Expect a few weekends to write your pages, choose photos, connect a booking link and set up a contact form. And then you're the one fixing it when something breaks.

DIY makes sense when you're just opening your practice and need something clear and live. It gets harder once your caseload fills up, because every hour on the website is an hour you could have billed.

Option 2: Therapist website platforms

Companies like TherapySites and Brighter Vision build your site on their own platform and charge a monthly fee that covers hosting, support and updates. Here's what their pricing pages showed when we checked:

• TherapySites: the Core plan is $69 a month, with a $199 one-time fee for design with concierge onboarding. SEO starts on the Advantage plan at $99 a month, and the top plans run up to $336 a month.
• Brighter Vision: the Start plan lists at $99 a month plus a $100 setup fee. When we checked, a sale had it at $79 a month with no setup fee. Their Grow plan lists at $179 a month.

The upside is real. You don't touch the technical side, and support is usually quick. For a lot of therapists that peace of mind is worth paying for.

The trade-off is that you're renting. Your site lives on their system, so leaving usually means rebuilding somewhere else. Brighter Vision says clearly that you own your domain and can move it at no charge. TherapySites' pricing page doesn't say either way. With any platform, ask in writing what happens to your pages, your content and your domain if you cancel.

Watch the add-ons too. Brighter Vision's HIPAA-compliant email and secure contact forms start at $14.99 a month on top of the plan, and digital intake forms start at $24.99 a month. Design is also template-based on most platforms, so your site can end up looking a lot like other therapists' sites in your town.

Option 3: Done-for-you fixed-price builds

This middle ground has grown fast. A small studio builds a complete site in days or a few weeks, for one fixed price, and you own it at the end. You'll see published prices from around $1,500 up to about $3,000 for a full multi-page site.

Our one-week website sits here: up to 7 pages, with the copy written for you, live in about a week. It's $2,999 if you pay once, or $399 a month on a 12-month plan with hosting and care included.

Here's the honest bit. The monthly option adds up to $4,788 over the year, so if you can pay upfront you'll spend less, even after you add hosting. The monthly plan exists for practices that would rather protect their cash flow and have upkeep handled, not because it's the cheaper deal.

What to check with any fixed-price build: how many pages are included, who writes the words, how many rounds of changes you get, and whether hosting is in the price or a separate bill.

Option 4: Custom design

A custom site is designed around your practice from scratch. Independent therapist designers put custom projects at roughly $1,500 to $10,000, often averaging around $6,000 (Therapist Site Toolbox (opens in a new tab)). Hold Space Creative (opens in a new tab) gives a similar $2,000 to $10,000 range for a one-person practice, and notes that this usually covers design and build only. Timelines are measured in months, not weeks.

Our custom websites start at $4,495 (10 to 12 weeks), and group practice sites start at $6,495 (16 to 18 weeks). Copywriting is priced separately, at $149 a page or $1,299 for ten pages, because a copywriter writes it. Good copy is often what makes a custom site worth the money.

Custom makes sense for group practices with several clinicians, practices with a niche that templates don't fit, or anyone who's outgrown a platform and wants to own everything outright.

The costs nobody puts on the first quote

• Domain: often free for the first year with a builder, then a yearly renewal. It's a small cost, but make sure the domain is registered in your name.
• Hosting and care: someone has to keep the site updated, backed up and secure. On WordPress this matters a lot, because out-of-date plugins are a common way in for hackers (the recent PHP2Shell flaw is a good example). Our WordPress care plans are $110, $199 or $399 a month, plus a one-time $197 evaluation and tune-up fee.
• Secure forms and email: if your intake form asks anything clinical, you need a HIPAA-secure form tool and a signed business associate agreement. That's often a separate subscription.
• Copywriting: the words on your site do more of the work than the design does. Budget for it, in money or in your own time.
• Photos: stock photos are fine to start. A short professional shoot costs more, but it makes the About page feel like you.
• Getting found: a website nobody finds doesn't fill a caseload. Local SEO and a Google Business Profile are usually a separate monthly cost, whoever builds the site. Our local SEO guide for therapists walks through what that work involves.

What it really costs over three years

Launch prices are only half the story. Here's what the entry plans add up to over 36 months, using list prices from each company's own pricing page.

The sale-price row only holds if the discount lasts all three years, so check how long it applies before you count on it.

For comparison, our one-week website costs $2,999 once, and you own it. After that, the ongoing cost is just hosting. Over three years, a one-time build and a platform subscription often land in the same range, but with one you own a site and with the other you've rented one.

The cheapest option in month one is rarely the cheapest in year three, and the reverse is true too. The useful question isn't "what's the lowest price?" It's "what will I have paid, and what will I own, three years from now?"

Which option fits where you are

Just starting out: DIY or a low-cost platform. Get something clear and honest online, with an easy way to book a consultation. You can upgrade later.

Solo and growing: a done-for-you build is usually the sweet spot. You get a site that looks like your practice without months of back and forth. If you're still weighing up platforms, our guide to WordPress, Squarespace or custom goes deeper.

Group practice or a clear niche: custom. Several clinician profiles, specialty pages and a distinct brand are hard to squeeze into a template. For ideas, see nine therapist websites worth learning from.

Five questions to ask before you pay anyone

1. Who owns the website and the domain if I stop paying?
2. What's included in the price, page by page?
3. Who writes the words, and how many rounds of changes do I get?
4. What does it cost each month after launch, and what does that cover?
5. How will the site help people find me on Google and in AI search?

Quick checklist

• I know the three-year total, not just the launch price
• The domain is registered in my name
• I know what happens to my site if I cancel
• Intake forms that ask clinical questions are HIPAA-secure, with a signed BAA
• Copy and photos are budgeted, in money or in my own time
• There's a plan for getting found, not just for looking good

Not sure which option fits your practice? Book a free 30-minute call and we'll talk it through with you, even if the honest answer is "a builder is fine for now."